gunnar.se

gunnar.se

Digital transformation — The Mittmedia way: User loyalty is our business

Mittmedia is a publisher of regional and local news brands in Sweden. We have the same challenges as most publishers do. Print revenue in decline and an organization filled with tradition. But we also have a culture of innovation and a team that’s determined to win. I want to share with you how we, with the help of data and focus on the users, have built real digital transformation.

https://medium.com/mittmedia/digital-transformation-the-mittmedia-way-user-loyalty-is-our-business-89bacbb17457